About

Apoorva Srivastava is a creative and passionate User Experience Designer and UX Researcher with a strong belief that design has the power to make everything better around us. With 3.52 years of relevant experience, Apoorva is currently working as a Designer at imaginxp, where she monitors all aspects of a product lifecycle, including long- and short-term development and marketing. She stays abreast of trends in the marketplace to ensure the product's competitive position and conducts thorough market research, which includes taking surveys and doing desktop research. Apoorva interfaces with project managers and clients to determine the product's future direction and works on the technical development of products, identifies business opportunities for products, establishes marketing and promotional strategies, and maintains awareness of competing products. Previously, Apoorva worked as a Student Success Specialist at Byju's, where she monitored all aspects of a product lifecycle, including long- and short-term development and marketing. She stayed abreast of trends in the marketplace to ensure the product's competitive position and conducted thorough market research, which included taking surveys and doing desktop research. Apoorva interfaced with project managers and clients to determine the product's future direction and worked on the technical development of products, identified business opportunities for products, established marketing and promotional strategies, and maintained awareness of competing products. Prior to that, Apoorva worked as a Business Development Associate at AIESEC in India, where she was responsible for AIESEC in Chennai’s brand awareness and external representation, raising secondary sources of income through multi-dimensional and strategic partnerships, and striking relevant partnerships for the Primary Front Office. Apoorva holds a Bachelor's of Technology degree in Computer Science from SRM University and has also completed her schooling from Amity University. She has a strong tech stack, including designer, research scientist, and test. Apoorva is a creative weirdo and a Papyrophiliac who is always solving problems with creative solutions, be it DIYing from waste or structuring things to make our lives easier. With the help of UX Design, she wants to do the same for the world.